SLM Industry News

Marketo Delivers ‘The Definitive Guide To Marketing Automation,’ Explains Value of “Must-have” Technology

100-Page eBook Shows Companies How to Build a Business Case, Select the Right System, and Align People, Process and Technology for Success

SAN MATEO, Calif. – February 12, 2013 – Marketo, the leading provider of cloud-based marketing automation software, today debuts its 100-page Definitive Guide to Marketing Automation. The comprehensive new eBook explains what marketing automation is and why it is becoming a ‘must-have technology,’ and offers expert advice, tips, and worksheets for how companies of all sizes can align their people, processes, and content to achieve maximum success with the technology.

Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.

Eloqua Unveils the 40 Must-See Charts for Modern Marketers

Interactive Site and eBook Delivers Fresh Insight and Clear Benchmarks from Big Data

November 15, 2012 Eloqua (NASDAQ: ELOQ), the marketing system of record for modern marketers, today released “40 Must-See Charts for Modern Marketers”, a new interactive website and eBook designed to help marketers make sense of Big Data. Covering the most important topics impacting today’s marketers, the 40 easy-to-digest charts capture and break down trends, giving marketers an actionable resource to drive data-based decisions.

From social media and search marketing to email marketing and event management, the 40 charts help make sense of the key metrics, benchmarks and analysis that drive results for marketers across multiple channels and platforms. The charts encompass both tactical and strategic issues, ranging from the impact of influencers on marketing reach to the optimal number of fields on web forms. With much of the data pulled from Eloqua’s base of more than 100,000 global users, readers can see real-life results and industry benchmarks, not just survey responses.

Eloqua Unveils the 40 Must-See Charts for Modern Marketers Interactive Site and eBook Delivers Fresh Insight and Clear Benchmarks from Big Data

November 15, 2012 -- Eloqua (NASDAQ: ELOQ), the marketing system of record for modern marketers, today released “40 Must-See Charts for Modern Marketers”, a new interactive website and eBook designed to help marketers make sense of Big Data. Covering the most important topics impacting today’s marketers, the 40 easy-to-digest charts capture and break down trends, giving marketers an actionable resource to drive data-based decisions.

From social media and search marketing to email marketing and event management, the 40 charts help make sense of the key metrics, benchmarks and analysis that drive results for marketers across multiple channels and platforms. The charts encompass both tactical and strategic issues, ranging from the impact of influencers on marketing reach to the optimal number of fields on web forms. With much of the data pulled from Eloqua’s base of more than 100,000 global users, readers can see real-life results and industry benchmarks, not just survey responses.

Eloqua Publishes Go-To Guide for Social Selling

The “Grande Guide to Social Selling” Details How to Use Social Media to Create Win-Win Relationship with Buyers

October 26, 2012 - Eloqua (NASDAQ: ELOQ), the marketing system of record for modern marketers, today released the “Grande Guide to Social Selling,” a free eBook that shows why top-performing salespeople are tapping into social media, the tools they use to build lasting relationships with buyers, and the step-by-step strategies that lead to success. Written by Craig Rosenberg (aka “The Funnelholic”), and featuring contributions from seven other sales leaders, the interactive guide is packed with knowledge readers will come back to again and again.

New Eloqua eBook Provides Organizations Path to Social CRM

Eloqua’s “Grande Guide to Social CRM” Explains the What, Why and How on Hot Topic

VIENNA, VA - October 1, 2012 – Eloqua (NASDAQ: ELOQ), the marketing system of record for modern marketers, today released the “Grande Guide to Social CRM,” a free eBook that unpacks the best practices organizations can use to develop tighter, more productive relationships with their customers. Written by one of the leading voices in the space, Paul Greenberg, with a contribution from CRM expert Brian Vellmure, the guide sheds light on the many facets of social CRM and how businesses can implement it.

The newest edition in Eloqua’s award-winning series, the Grande Guide to Social CRM brings context to the conversation around social CRM, showing how events and trends such as the confluence of big data and social media led to the emergence of this new discipline. Designed to be read in the time it takes to finish your breakfast, the guide introduces the needed philosophy and tactics to establish social connections with customers by providing how to’s, case studies, graphics, a selection of tools and resources.

“Social CRM isn’t just about handling complaints on Facebook and Twitter,” said Paul Greenberg. “It’s about letting the customer have a say in sculpting their own experience with the company and how to bake the interactions into operations so both sides benefit. This guide pulls all the pieces together – the history, the culture, the technology – so the reader can start incorporating social into their customer strategy.”

“There’s a lot of talk around social CRM, but comprehension is low,” Jesse Noyes, Eloqua’s Managing Editor, said. “That’s why we brought in the experts to bring clarity and offer solid advice. This short, fun guide delivers sales and marketing professionals proficiency on this need-to-know topic.”

The Grande Guide to Social CRM is available for download here. Visitors can also find the “Grande Guide to Social Demand Generation” and the “Grande Guide to B2B Blogging.”

About Eloqua

Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia. 

Silverpop Unveils 2012 Email Marketing Metrics Benchmark Study

Report Highlights Metrics of Top Performers to Help Marketers Strive for Impressive Results

ATLANTA, July 23, 2012 - Silverpop^TM, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces the results of its 2012 Email Marketing Metrics Benchmark Study. Based on data collected from participating Silverpop customers, the Benchmark Study aims to help marketers see where they currently stand against their peers, while setting goals designed to move them into the top-performing quartile.

Silverpop Collaborates with Independent Consulting Firm for Marketing Automation Study and White Paper

White Paper Addresses How Marketers Should Rethink Their Approach to Marketing Automation

ATLANTA, June 5, 2012 - The role of the marketer is evolving. In today's world, customers and prospects have more control over the conversation than ever and marketers have to adapt. Silverpop^TM, the only digital marketing technology provider that unifies marketing automation, email, mobile, and social, commissioned Forrester Consulting to better understand how marketers are using marketing automation tools. The findings, and tips and tactics for marketers to implement, are part of a new white paper, "Automation: Redefining Marketing's Game Plan."

Marketo Offers Executives Free, In-Depth Revenue Performance Benchmark Analysis

SAN MATEO, Calif. – April 4, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced its new Benchmark Survey on Revenue Performance Management. Within minutes, and for no cost, executives can now access in-depth analysis of their revenue performance and marketing automation initiatives, and compare their scores against industry averages and competitors. The RPM Benchmark is part of Marketo’s broader Benchmark Study initiative, first introduced with the Benchmark on Email Marketing in September 2011.

LeadLife Experts Offer Advice for Businesses Looking to Improve Lead Management

New whitepaper is how-to guide for adapting marketing & sales processes to the digital age
 
ATLANTA, March 6, 2012 /PRNewswire/ -- In many businesses, the marketing-to-sales process -- or more specifically, the lead management process -- is largely ignored, despite it being highly ineffective and extremely costly. According to LeadLife Solutions, now is the time for CEOs to start having different expectations for marketing, especially as it relates to the performance and success of lead management programs. The only marketing automation provider that bundles its technology with knowledge and support from lead management experts, LeadLife today released a step-by-step whitepaper on how to evolve a company's lead management processes to increase campaign ROI and improve lead quality to drive better sales.

Research and Markets: Marketing automation: a comprehensive guide

DUBLIN--(BUSINESS WIRE)--Research and Markets  has announced the addition of the "Technology evaluation guide: Marketing automation" report to their offering.
 
Marketing automation is the much-hyped technology that is often regarded as driving the demand generation revolution across the B2B marketing sector. By integrating a state-of-the-art email application with comprehensive analytics capabilities and much more, marketing automation promises to transform marketers' ability to provide highly measurable and effective campaigns which clearly demonstrate ROI, and a flow sales-ready leads for conversion. And by providing unprecedented levels of clarity on a prospect's digital body language, this technology enables lead-nurturing and has the potential to transform marketing's relationship with sales, enhancing transparency and improving effectiveness all round.