SLM Industry News

HootSuite Boosts Social Media Management System with Premium Salesforce.com, Statigram and YouTube Apps

New Premium Apps simplify workflows for sales executives, social marketing analysts, and digital communication professionals

VANCOUVER, BRITISH COLUMBIA– March 9, 2013 - HootSuite, makers of the market-leading social media management system, has expanded their App Directory with the introduction of three premium, best-in-class #SocialApps: CRM tool Salesforce.com, Instagram social marketing tool Statigram, and an enhanced version of YouTube. With over 50 customer-driven app integrations available, HootSuite continues to lead the new generation of business software – enabling tight integrations with best-of-breed applications.

interlinkONE Releases Major Enhancements to its QR Code Management Solution

interlinkONE, Inc. is pleased to announce that it has released a number of major new enhancements to its QR Code management software solution, QReate and Track. These features include QR Code location tracking and reporting, an image upload utility for placing a logo in the middle of a QR Code, and additional file formats & sizes for downloading QR Codes.
 
“Over the past few months, our team has worked very closely with customers to find out exactly what they needed to offer more robust QR Code services to their clients,” said interlinkONE’s CMO Jason Pinto. “With the release of these new features, primarily the Location Tracking and Reporting enhancement, our customers will be able to provide a great deal of valuable data and insight to the people that they produce QR Codes for.”
 
These features are now available to all registered users of the QReate & Track application. For more information on how to register for and use these features, please visit http://QReateAndTrack.com.

Silverpop Launches Free Facebook Application to Help Marketers Convert Likes into Revenue

New Social Pull Tool Provides Simple Form Creation and “Like-Gating” Capabilities

ATLANTA, May xx, 2012 -Today's most successful marketers are using social channels to drive revenue. To make this goal a reality for everyone, Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile, and social, today announces the launch of Social Pull™, a free Facebook application that helps marketers easily create landing pages and social forms to capture customer information on their Facebook business pages.

SalesFUSION Announces the General Availability of New Facebook Landing Page and Social Publishing Application as Part of its Marketing Automation Platform

SalesFUSION, the makers of SalesFUSION 360, a leading marketing automation and demand generation platform for b2b companies, announced it has added a new Facebook Landing Page and Publishing solution to its marketing software platform.

Social Media Features Unveiled by Infusionsoft

Phoenix (January 9, 2012)-Infusionsoft today announced it has added a new set of social media features to its all-in-one sales and marketing  software for small businesses. Infusionsoft's 8,000 small business customers now have an easy way to share content socially, capture leads through social media channels, track the effectiveness of social activities, and automatically trigger actions based on social behavior.

Optify Releases Marketing and Social Media Forecasts for 2012

Internet marketing software maker identifies five trends it expects next year.
 
Shaylin Clark  | December 5, 2011 @ 12:10pm Marketing software company Optify released their predictions  today about the internet marketing and social media trends we can expect to see in 2012. Citing the increasing convergence of social media and search marketing, as well as the dramatic increase of the use of social media sites like Facebook, Twitter, and Google+ for marketing, Optify gave its top five forecasts for next years trends.

LeadJen Launches Social Lead Generation Solution

INDIANAPOLIS -- (October 3, 2011) -- Companies hoping to tap into social media channels–such as Twitter, Facebook, LinkedIn and blogs–to drive sales can benefit from the new Social Response Lead Generation solution launched recently by LeadJen (www.leadjen.com), a B2B lead generation company that helps sales and marketing executives get value out of every prospecting interaction.

LeadJen’s social media response solution turns on its ear the practice of posting content and hoping that people will engage with the brand. LeadJen actively monitors keywords and phrases on social networks for customers and then responds directly with content in a timely and appropriate manner to create new sales opportunities and build customer loyalty.

How to use social to build leads

Although lead generation is not new to the marketing world, it is getting more play these days because of the fractured way consumers are engaging with content. Primetime television is being increasingly viewed online or time-shifted, newspapers are read over tablets and radio is giving way to MP3 playlists. Which is where platforms like LeadMD come in.
 
by Kristina Knight
 
The LeadMD platform helps brands valuate their marketing processes and implement marketing automation to ensure their messages are delivered in the right time and place. Part One of my conversation with LeadMD's Justin Gray can be found here. One new place brands are finding consumers is the social space.

Kristina: What are your top tips to better utilizing social?
 
Justin Gray, LeadMD CEO: Most marketers are so used to talking to buyers like a robot (look at all the websites written in 3rd person) that when they try to participate in social channels it comes off even more lame than usual. Social is high velocity; its hip and it should be REAL. You can't fake engagement, and you can't try the same strategies that have been going on in B2B marketing for the last 20 years. If done right, social doesn't cost much, but it can be very engaging. For example, through social channels we've added over 800 names to our own database in 4 weeks, for me that's ROI. Those people have established a connection with our company without ever speaking to someone. They are now in the funnel and many will turn into customers if I nurture them correctly.
Kristina: What trends are you seeing in leadgen? What do you expect to see in 2012?
 
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Pardot Makes B2B Marketing More Social With Major Platform Upgrade

New Social Media Profiling and Messaging Features Enable Marketing Campaigns That Engage Sales Prospects Across Channels
 
ATLANTA, GA, Aug 31, 2011 (MARKETWIRE via COMTEX) -- Pardot has significantly upgraded its cloud marketing automation software to help SMB marketers make better use of powerful social media tools. A bevy of new features include automated access to sales prospect social media profile data and posts from within the Pardot system, and the ability to schedule and send social media messages to prospects from Pardot's platform. The result is an integrated solution for social as well as traditional marketing campaign management. From a single, easy to use interface, marketers can now plan and execute targeted and timely campaigns, across digital channels.

Silverpop Becomes First in Industry to Offer Social Sign In Capabilities

Company’s Social Connect Offerings Enhanced through Strategic Partnership with Janrain
 
ATLANTA, August 24, 2011- Understanding that developing a trusted online relationship is the crucial first step in building customer loyalty and nurturing prospects, Silverpop TM today announced the launch of Social Sign-In, making this option available via email marketing and marketing automation platforms for the first time. Social Sign-In gives site visitors the opportunity to leverage their social identities during the sign-in process. An important option, since despite their desire to obtain helpful information online, three out of four people are too frustrated by online registration processes to create a user account1.
 
Through a partnership with Janrain , the leading provider of social identity management solutions, Silverpop customers can now offer their site visitors a simple alternative to web form completion. By allowing them to register for online offers by signing in with their existing social network accounts, the process is simplified for registrants, increasing conversions. Janrain has found that companies can achieve a significant increase in registration conversion rates when they provide users with this option. And marketers are able to connect users to their social profiles, providing them with valuable information about their site visitors. Entering a one-year exclusive agreement, Janrain selected Silverpop as its premier marketing automation provider.