SLM Industry News

Invenio Solutions Becomes Member of the Marketo LaunchPoint Marketing Automation Ecosystem

Firm’s B2BOutsourced Sales ServicesInclude MarketingAutomation Services

AUSTIN, Texas(May 9, 2013)—Invenio Solutions, a full‐service salesfirm focused on high‐quality lead development and outsourced sales servicesfor business‐to‐business organizations, today announced thatit has joined Marketo LaunchPoint, an ecosystem of applications and service providers dedicated to delivering high‐qualitymarketing automation servicesto Marketo’s 23,000 users.

As a partner of Marketo, Invenio Solutions providesmarketing automation servicesto B2B organizations in various industries including technology, financial services and telecommunications. Invenio Solutions leveragesits B2B outsourced sales experience to deliver high‐revenue sales programs to clients while functioning asstrategic partners. In addition tomarketing automation implementation and management services, Invenio Solutions offers clients a variety ofsales and lead development services focused on filling the sales pipeline with actionable opportunities, including lead generation and nurturing, inquiry management and inside sales outsourcing.

Zoho Fortifies Zoho CRM

BCC Dropbox, Zoho LiveDesk, Custom Related Lists, and MailMagnet for Mobile Round Out New Features

• BCC Dropbox associates customer emails to related customer records in Zoho CRM
• Zoho LiveDesk integration brings real-time customer support information to Zoho CRM
• Custom Related Lists contextually brings customer information from third-party applications into Zoho CRM
• MailMagnet for Mobile adds intelligent email filtering to Zoho CRM mobile apps

PLEASANTON, Calif.--(BUSINESS WIRE)--Zoho today announced the latest round of upgrades to Zoho CRM, the company’s online customer relationship management software. The new features start with BCC Dropbox, which lets users BCC customer emails to CRM in order to associate those emails to the related customer records inside Zoho CRM. Integration with Zoho LiveDesk brings customer support and customer information together. Custom Related Lists brings customer information from multiple sources, including third-party applications, into Zoho CRM, making it the central place to aggregate all your customer information. MailMagnet for Mobile brings the power of MailMagnet — email filtering based on active deals in CRM — to Zoho CRM iPhone, iPad and Android mobile apps.

Full Circle CRM Empowers Bulldog Solutions to Operationalize and Measure the New SiriusDecisions Demand Waterfall in Salesforce

By Partnering with Full Circle CRM Bulldog Solutions Helps Clients Gain Key Marketing and Sales Insights by Measuring and Analyzing the New SiriusDecisions Waterfall Inside of Salesforce

San Mateo, CA – May 06, 2013 – Bulldog Solutions and Full Circle CRM announced today that after implementing Full Circle CRM’s Marketing Performance Management application, Bulldog Solutions is now able to completely track, measure and analyze the new SiriusDecisions waterfall inside of Salesforce.com. Bulldog Solutions has gained complete visibility into the performance of their marketing, sales and telesales organizations and can understand the role each department plays in their individual and cumulative demand generation efforts. Full Circle CRM is the only application that enables companies to implement the new SiriusDecisions waterfall inside of their own Salesforce account. Bulldog has selected Full Circle CRM as a technology partner and plans to rollout Full Circle CRM’s solution to their clients.

LeadMD Forges Partnerships to Expand Marketing Automation Services and Offerings

Partnerships bring LeadMD customers new opportunities for integrations, Web capabilities and content

PHOENIX, Arizona. (January 9, 2013)— LeadMD, specialists in marketing automation and CRM consulting services, has built an ecosystem of new partnerships to grow its offerings within the marketing automation space. LeadMD can now bring its clients a suite of services and products that enhance their current marketing automation programs such as SEO, content development, various Web application integrations and Web marketing.

The Pedowitz Group Selected as Marketo Preferred Services Partner

ATLANTA, GA (December 13th, 2012) The Pedowitz Group (TPG), the authority on Revenue Marketing Transformation™, was recently named a Marketo Preferred Services Partner. The Marketo Preferred Services Partners are consultants and system integrators that bring best practices and hands-on consulting in marketing automation and demand generation to Marketo's customer base.

“We have the largest team of Certified Marketo consultants in the world and have worked on over 450 Marketo projects with both enterprise and small/medium business clients.  Working within our proven framework and best practices, our Marketo clients experience the industry’s fastest time to value and superior return on their investment in Marketo’s marketing automation solution. We are committed to our partnership with Marketo and proud of our distinction as a Preferred Services Partner,” said Bruce Culbert, Chief Service Officer and Partner, The Pedowitz Group.

LeadMaster Partners with Personifeye for Communication Agency Expansion

Joint partnership will improve Agency business development efforts and create new revenue streams.

Roswell, GA - November 27, 2012 - LeadMaster, a leader in cloud computing solutions for sales lead management, marketing automation and CRM announces their close partnership with Personifeye.

Personifeye, a communications consulting firm, assists agencies to reset their operating model, enabling them to grow and prosper in today’s fast changing multichannel marketing environment.

Personifeye will introduce the LeadMaster platform to the communication agency industry as the solution to transform the way agencies manage customer interactions. The all-in-one LeadMaster platform is easy to learn yet has robust features like marketing automation, lead nurturing, message personalization, website integration, campaign management and lead scoring.

Leads360's Sales Lead Management Solution Joins Marketo LaunchPoint

Marketo Customers Gain Increased Sales Lead Conversion and Sales Team Efficiency With Leads360

LOS ANGELES, CA--(Marketwire - Nov 14, 2012) - Leads360 today announced that its cloud-based lead management and sales automation solution, including flagship lead management solution, Leads360 LeadManager™, and integrated intelligent sales dialer, Leads360 Dial-IQ™ are now a part of the Marketo LaunchPoint partner ecosystem. Marketo LaunchPoint is the most complete ecosystem of solutions for marketers wanting to drive results and revenue.

"Marketo LaunchPoint is further proof that a cloud-based ecosystem is the future for businesses looking to optimize their entire customer life cycle," said David Nachman, Executive Vice President Marketing, Product and Business Development. "It gives businesses the ability to select best-of-breed software applications from the top of the funnel down. Leads360 is a vital piece of this puzzle, enabling organizations to improve sales performance, and marketing ROI by driving higher conversion rates on the leads generated through marketing automation solutions."

SAP Unveils SAP NetWeaver Cloud Applications Partner Program

November 15, 2012 | SAP - Database Technology -- SAP NEWSBYTE - To support partners in the development of cloud-based packaged applications, SAP AG (NYSE: SAP) today unveiled the SAP NetWeaver Cloud Applications Partner program. This new program gives partners full access to the SAP NetWeaver Cloud service. It offers a comprehensive set of enablement tools, benefits and support that will help them to quickly and efficiently develop, market and sell cloud applications that meet customers' needs. The announcement was made at SAPPHIRE NOW + SAP TechEd, being held as a co-located event in Madrid from November 13-16.

VanillaSoft Selects Lifeboat as Worldwide Distributor

Shrewsbury, NJ - (Oct 16th, 2012) – Lifeboat Distribution, an international specialty software distributor for virtualization and other technically sophisticated products, today announced that it had been selected by VanillaSoft to distribute that company’s lead management and customer relationship management (CRM) offering through Lifeboat’s global network of resellers and solution providers. The agreement is designed to broaden VanillaSoft’s reach to prospective customers by creating a proactive global solution provider channel.

The Pedowitz Group (TPG) Partners with Demandbase to Deliver Highly Personalized Online Customer Experience to ExactTarget’s B2B Clients

PG & Demandbase Showcase New Dynamic Content Based-Solutions at ExactTarget Connections, Oct. 16-18
 
ATLANTA, GA (Oct. 16, 2012)  The Pedowitz Group (TPG), Demandbase, and global interactive marketing provider ExactTarget announce a  strategic partnership to bring ExactTarget’s customers unique Interactive Marketing Hub solutions for improving lead capture and demand generation.
 
Based on dynamic content, optimized form solutions will deliver more intelligent web conversions and enhance the customer’s personalized online experience.