SLM Industry News

Colleges Turn to Marketing Automation Leader Eloqua to Reach More Potential Students

VIENNA, VA--(Marketwire - Feb 7, 2012) - Colleges across North America are choosing Eloqua, the leading provider of on-demand Revenue Performance Management solutions, to better target and reach prospective students. As competition in this market heats up, colleges and universities are becoming more sophisticated marketers, tasked with reaching potential students through an expanding number of channels. Colleges are using Eloqua to execute highly targeted campaigns at critical moments in a student's decision-making process.

Salesforce.com and WorkSimple Drive the Future of Social Performance

Pioneer of social goals predicts the socialization of Human Resources in 2012.
 
San Francisco, CA (PRWEB) December 16, 2011 Salesforce.com made a name for itself disrupting the traditional Customer Relationship Management model. Now, the social enterprise  giant is aiming to disrupt the traditional Performance Management model with the acquisition of Rypple. And WorkSimple is pulling in the same revolutionary direction with its Social Goal Management  platform.

Salesforce.com’s bet on Rypple, a cloud-based social performance  management company, signals its aggressive move into the Human Capital Management market. Rypple will get a new name—Successforce—and salesforce.com  will work to transform the way companies recruit, manage and empower employees in a social world. Salesforce has one goal in mind: revolution. It’s the same goal WorkSimple has been predicting for the past three years.

WorkSimple is the performance platform for the social enterprise. A privately held social performance company backed by Baseline Ventures and Camp Ventures, WorkSimple created the industry’s first performance platform based on actual work and goals that happen throughout the workday. It’s a platform that sets the stage for agile performance management , which trades annual reviews for near real-time feedback models that drive stronger results.

WorkSimple’s vision and platform is on track to fundamentally change the way employee and companies view performance and each other.

“The move toward Social Performance is great news for WorkSimple and the concept of social goals. We have always admired salesforce.com ’s innovate strategies and we are thrilled to see another forward-thinking player with an entrepreneurial mentality in the Social Performance space,” says Morgan Norman, CEO and co-founder of WorkSimple. “We are truly witnessing the beginning of the end of traditional Performance Management.”

Supporting Resources
Website: http://getworksimple.com 

About WorkSimple
WorkSimple is the new way to drive performance. Individuals, small teams and large global organizations alike use WorkSimple as a better way to share goals, work together, get and give feedback, and make others shine. The basic version of WorkSimple is free for unlimited users, and includes WorkStory™, Social Goals™, Praise, Get Verified, Feedback, and Activity Steams. Customers can pay to upgrade for additional functionality including Goal Reviews, Goal Score, and Influence.

###