SLM Industry News

New Tools Help Midsize and Large Enterprises Better Integrate Sales and Marketing Activities to Nurture Prospects and Grow Revenues

ATLANTA, GA--(Marketwired - May 7, 2013) - SalesFUSION, a leading provider of cloud-based marketing automation software, today announced a new version of its software, featuring advanced prospect nurturing, sales enablement and event management tools. SalesFUSION, which has several hundred clients including Hitachi, Coverall, Avanade and Green Giant, helps companies align marketing and sales in the increasingly complex world of online marketing. Companies using SalesFUSION consistently improve lead generation while decreasing campaign management costs. Its SaaS application integrates to leading CRM systems including Microsoft Dynamics CRM, Sage SalesLogix, Salesforce.com and SugarCRM.

Lead Liaison Provides Another Lead Management Tool to Sales and Marketing Executives

Innovative marketing automation company releases a free lead scoring development matrix which allows users to create scoring parameters, assign values, and test scoring models. Managers use the tool to develop scoring models across multiple sales and marketing initiatives.

Allen, TX (PRWEB) March 19, 2013 Lead Liaison, a leader in marketing automation, has released another free lead management tool: the Lead Scoring Model Designer (LSMD). This time their implementation team has created a lead management asset that not only assists executives in building scoring rules for leads in their databases but also provides hypothetical testing capabilities and helps broker alignment between sales and marketing teams.

Aprimo Empowers Marketers With Next-Gen Digital Marketing Solution

Digital Messaging Center enhances messaging, integrates channels, and harnesses social and application data insights to personalize the customer experience, drive higher performance
LAS VEGAS (October 15, 2012) – Today at DMA2012, Aprimo®, a Teradata company, announced the global availability ofDigital Messaging Center, a comprehensive cloud-based solution that will lead marketers into the next generation of digital marketing by serving as a centralized, expansive hub where all cross-channel digital messaging activity can be managed. The new capability will empower today’s marketers to combine insights gleaned from analytics across all digital channels -- including social networks or even data from other applications (e.g., CRM) -- with advanced segmentation strategies to deliver a consistent customer experience and relevant, timely offers across both online and offline channels.

Free Tool From LeadLife® Turns Anonymous Website Visitors into Revenue

Funnel Fixer™ reveals WHO, WHAT and WHEN and builds intelligence for LeadLife’s soon to be released Forecast Validator™ for CEOs and sales management

ATLANTA – May 22, 2012 – LeadLife Solutions (www.leadlife.com), the only provider of a premier lead management solution that combines people and technology, announced today a complimentary new website visitor tracking tool called Funnel Fixer. The free tool captures critical information about website visitors browsing your site, including detailed information on pages viewed, providing you with powerful sales and marketing insights.

LeadMaster Announces Enhanced Marketing Automation for Online Lead Management Solution

LeadMaster, a leading provider of lead management and sales CRM solutions, upgrades marketing automation functionality.

Roswell, Georgia April 28, 2012—LeadMaster, a leading provider of cloud computing solutions for CRM, Sales Lead Management, Marketing Automation and Sales Force Automation and with HomeStar Broker Solutions Corp a premium provider of Internet lead conversion solutions to the real estate industry, today announced an agreement to provide LeadMaster as the engine for the HomeStar Technology Platform.

LeadMaster Celebrates 14th Year in Business

Atlanta, GA, January 09, 2012 --(PR.com)-- LeadMaster, a leading provider of cloud computing solutions for cloud computing CRM, Sales Lead Management, Lead Tracking, Marketing Automation and Sales Force Automation celebrates its 14th year in business.
 
Founded in 1998, LeadMaster is a pioneer in cloud software for sales and marketing teams. Long before the terms cloud computing and software-as-a-service became common, LeadMaster had users spanning the globe. LeadMaster supports users from a wide variety of industries and any size company, from Fortune 50 to small business. LeadMaster continues to expand worldwide thanks to multiple language support and continuous updates to the LeadMaster platform.

Followup is crucial

WITHOUT followup, most sales would never take place.
BY MARY-JANE MEHLENBACHER, NORTH SHORE NEWS

However research shows that only 48 per cent of us ever follow up more than five times, even though 80 percent of sales are made after the fifth to twelfth contact! One of the reasons that people are afraid to follow up (and there are many) is because they don't want to feel like a nuisance. So to ease these concerns, I want to share six tips to use to ease your followup fear!

Leads360 Automated Text Messaging Allows Businesses to Serve More Than 300 Million Wireless Subscribers On the Go

Text Messaging From Leads360 Composes and Sends a Text at the Right Time in the Sales Funnel

LOS ANGELES, CA--(Marketwire - Nov 29, 2011) - Leads360, the industry leader in lead management software, today announced automated text messagingfunctionality that helps businesses connect with the more than 300 million wireless subscribers in the United States¹.

"As more consumers communicate through mobile devices it is important all channels of communication are considered during the sales process," said Nick Hedges, president and CEO of Leads360. "While phone calls and emails continue to be an effective way to communicate with a prospect, at times there is nothing better than a text. Being the only company or organization with intelligent and automated text messaging capabilities can provide a positive customer experience and a real competitive advantage in a sales situation."