SLM Industry News

LeadJen Launches Social Lead Generation Solution

INDIANAPOLIS -- (October 3, 2011) -- Companies hoping to tap into social media channels–such as Twitter, Facebook, LinkedIn and blogs–to drive sales can benefit from the new Social Response Lead Generation solution launched recently by LeadJen (www.leadjen.com), a B2B lead generation company that helps sales and marketing executives get value out of every prospecting interaction.

LeadJen’s social media response solution turns on its ear the practice of posting content and hoping that people will engage with the brand. LeadJen actively monitors keywords and phrases on social networks for customers and then responds directly with content in a timely and appropriate manner to create new sales opportunities and build customer loyalty.

How to use social to build leads

Although lead generation is not new to the marketing world, it is getting more play these days because of the fractured way consumers are engaging with content. Primetime television is being increasingly viewed online or time-shifted, newspapers are read over tablets and radio is giving way to MP3 playlists. Which is where platforms like LeadMD come in.
 
by Kristina Knight
 
The LeadMD platform helps brands valuate their marketing processes and implement marketing automation to ensure their messages are delivered in the right time and place. Part One of my conversation with LeadMD's Justin Gray can be found here. One new place brands are finding consumers is the social space.

Kristina: What are your top tips to better utilizing social?
 
Justin Gray, LeadMD CEO: Most marketers are so used to talking to buyers like a robot (look at all the websites written in 3rd person) that when they try to participate in social channels it comes off even more lame than usual. Social is high velocity; its hip and it should be REAL. You can't fake engagement, and you can't try the same strategies that have been going on in B2B marketing for the last 20 years. If done right, social doesn't cost much, but it can be very engaging. For example, through social channels we've added over 800 names to our own database in 4 weeks, for me that's ROI. Those people have established a connection with our company without ever speaking to someone. They are now in the funnel and many will turn into customers if I nurture them correctly.
Kristina: What trends are you seeing in leadgen? What do you expect to see in 2012?
 
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Manticore Technology and Bluebird Strategies Partner to Assist B2B Marketers With Executing Lead Generation Programs

Companies announce partnership to execute demand generation programs for customers who lack the resources to do it themselves.

Austin, TX (PRWEB) August 04, 2011 Manticore Technology™, the trusted provider of easy-to-use, powerful, marketing automation solutions for managing the marketing funnel, and BlueBird Strategies, an advanced demand generation agency, has announced a partnership to execute demand generation programs for customers who lack the resources, skills or time to do it themselves.

Lenskold Group Releases Results from 4th Annual Lead Generation Marketing ROI Study, Sponsored by The Pedowitz Group

Results show those who use ROI metrics are more likely to report greater growth than their competitors when compared to users of traditional metrics.

2011 Lead Generation Marketing ROI Study

Atlanta, GA (PRWEB) August 03, 2011The Pedowitz Group (TPG), the world’s largest and most experienced Revenue Marketing agency, announces the availability of the 2011 Lenskold Group Lead Generation Marketing ROI Study. Download full report.Lenskold Group conducted the base study with members of MarketingProfs as a representative sample of the marketing community to identify best practices among high performing marketing teams.

Four Times More Sales Appointments Generated from Cleansed Data, According to LeadJen Study

INDIANAPOLIS – (July 14, 2011) – Organizations that validate data before embarking on outbound lead generation programs set nearly four times more appointments, according to a study recently conducted by LeadJen, Inc., a B2B lead generation company that helps sales and marketing executives get value out of every prospecting call.