Gartner, SiriusDecisions Among Analysts to Keynote Events Featuring New Insights on Optimizing Marketing Automation
INDIANAPOLIS--(BUSINESS WIRE)--May. 1, 2013-- Marketing Automation provider Pardot, an ExactTarget (NYSE:ET) company, announced its multi-city Marketing Automation Inspiration Tour today featuring the world’s top authorities in marketing automation, including Forrester Research, Inc., Gartner and SiriusDecisions.
Set for Atlanta, Boston, San Francisco and Seattle, the tour will provide new research-driven insights to optimize marketing, accelerate revenue growth and maximize sales efficiency.
“Marketing automation is now a strategic imperative for both business and consumer-facing organizations looking to drive engagement and sales throughout the customer lifecycle,” said Scott Dorsey, ExactTarget chairman and chief executive officer. “Our Marketing Automation Inspiration Tour brings together the best minds in marketing automation to explore how organizations can unlock the power of data and digital marketing to accelerate revenue growth.”
The ExactTarget Pardot Marketing Automation Inspiration Tour events include:
- Atlanta (May 7) – Forrester Research, Inc. Vice President and Principal Analyst Sheryl Pattek will keynote the event, offering advice on evolving digital marketing campaigns to meet the needs of today’s hyper-connected consumer.
- Boston (May 15) – Gartner Research Director Chris Fletcher will keynote, highlighting the value of aligning strategy, technology and business requirements to build customer-centric lead management programs.
- San Francisco (May 21) – Forrester Research, Inc. Principal Analyst Lori Wizdo will keynote, providing advice on how to improve lead management to accelerate marketing return on investment.
- Seattle (June 11) – SiriusDecisions Service Director, Demand Creation Strategies Jason Hekl will keynote, showcasing ways to develop and execute demand generation to accelerate growth.