SLM Industry News

List GIANT Offers a Fresh Solution to Mortgage Companies Looking to Pinpoint New Customers

ListGIANT, a direct marketing company specializing in direct mail and telemarketing lists, recently launched their one-stop shop for mortgage companies in need of fresh clientele - Mortgage List Central. This resource center of mortgage mailing lists also provides a wealth of information including articles for those who are looking to learn about their industry and take advantage of the impending mortgage rebound. ListGIANT’s mortgage database will not only be extremely valuable as the market grows, but has also been proven to provide clients with excellent results in the past due to the fresh and responsive prospects it contains. 

Pinpointe ForceSync Brings Powerful Salesforce Connection to Email Marketing

Cloud-Based, E-mail Marketing Connects With Salesforce for Easy Campaign Management
 
Pinpointe is a great option for customers who need business-class email marketing features and services.

Santa Clara, CA (PRWEB) September 15, 2011
 
Pinpointe, a leading Email Marketing Vendor for mid-sized enterprises, announced the release of Pinpointe ForceSync that ‘pushes’ Salesforce.com contacts into Pinpointe and synchronizes bounces and unsubscribed contacts back to Salesforce.com. Pinpointe’s cloud-based, feature rich email marketing solution now synchronizes with the leading CRM platform so companies can unify and easily manage sales and marketing campaigns. For a limited time, Pinpointe ForceSync is available at no charge. Pinpointe continues to include features and enhancements that are filling an emerging gap between email marketing and marketing automation products.

Salesforce.com Reviews PR to Stay Cool in the Cloud

Business-to-Business Company That Made Splash on Super Bowl Looks to Continue Promotional Momentum
By: Alexandra Bruell  | E-mail Author

Salesforce.com is close to naming a PR agency for its $2 million to $3 million account -- a move to help it promote its offerings through a cool consumer-facing image that's unusual for a business-to-business CRM brand.
 
The company provides business services mainly through its cloud-subscription platform, as opposed to a software system. Among other internal communications services, the offerings include a Sales Cloud, which might help a company develop a customer relationship management and content management system so its sales team can more effectively sell media; a Service Cloud, which could provide the technology and consulting to build a site and campaign for consumer feedback; and social-media tool Chatter, which builds private social networks for brands.