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NEW YORK, N.Y. (June 19, 2012) – Lisa Arthur, the CMO of Aprimo®, a Teradata company (NYSE:TDC) and a global leader in cloud-based integrated marketing solutions, received the Stevie Award for Marketing Executive of the Year last night in New York City. The American Business Awards cited Arthur’s industry leadership and Aprimo’s successes in naming her the Gold Winner for Marketing Executive of the Year.
Marketing automation consultancy takes silver in this years award competition, calls attention to marketing automation space
PHOENIX, Arizona. (June 26, 2012)— LeadMD, a consulting services company specializing in marketing automation and CRM, today announced that their customer service department has been awarded a Silver Stevie(R) Award in the category of Customer Service Department of the Year. The American Business Awards are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations -- public and private, for-profit and non-profit, large and small.
Act-On gives marketers powerful new weapon to track and measure their marketing effectiveness and benchmark it against those of their competitors
June 26, 2012 BEAVERTON, Ore.--(BUSINESS WIRE)--Act-On Software, the world’s fastest-growing marketing automationcompany, today announced the launch of Act-On Insight. This latest product brings even greater business value and competitive advantage to marketing leaders who use the Act-On platform. With Act-On Insight, marketers are able to benchmark and track key online marketing metrics, while managing and improving web and social media presence – all from a single dashboard.
Duluth, GA (June 25, 2012) - Salesnet, a customer relationship management (CRM) software company, announces the release of version 2.2 of its popular Microsoft® Outlook synchronization functionality.
This release is the first in an entire series of Microsoft® Office Add-Ins. The Outlook Add-In for Salesnet® CRM provides synchronization of contacts, appointments and tasks between Outlook and Salesnet and the ability to send emails from Outlook that are automatically linked to contacts within the users Salesnet account.
Technology Advancement Evolves Mobile Marketing Beyond Generic Push Messaging; Personalized App Content Drives Revenue Opportunities and Higher Levels of Cross-Channel Engagement
June 26, 2012 . Focused on evolving mobile marketing beyond siloed, generic SMS messaging, conversational marketing technology provider Neolane today announced a breakthrough solution to drive higher levels of cross-channel engagement. Using the first-of-its-kind Neolane Mobile App Channel, organizations can now facilitate one-to-one personalized messages and offers in mobile push notifications and in-app content. Neolane will demonstrate its new mobile channel capabilities at Forrester’s Customer Experience Forum 2012 East (New York City) and Marketing Week Live (London) this week.
INDIANAPOLIS, Ind. (June 27, 2012) – Aprimo®, a Teradata company (NYSE:TDC) and a global leader in cloud-based Integrated Marketing Management (IMM) solutions, today announced Robin Fleming as its new vice president of Cloud Services. Aprimo cloud solutions help customers eliminate the need for hardware purchases, IT resource staffing and operations management to achieve maximum productivity for their integrated marketing solutions. Fleming, who was previously vice president of Product Quality and Operations, will expand cloud services to new Aprimo applications and further improve the efficiency of cloud offerings for Aprimo customers.
Dell Cloud Business Applications Will Offer Pardot's Marketing Automation Solution Alongside Suite of Leading Cloud-Based Business Tools
ATLANTA, GA--(Marketwire - Jun 27, 2012) - Pardot, the leading provider of marketing automation for small and mid-sized businesses, today announced a new relationship with Dell. Through the collaboration with Pardot, Dell Cloud Business Applications will deliver marketing automation software to help businesses execute cost effective demand generation programs that are easy to track and measure.
VANCOUVER, BRITISH COLUMBIA - June 28-12 Maximizer Software, a leading provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions, today announced the release of Maximizer CRM 12 Summer 2012. The latest Maximizer release, with 180+ new enhancements, and an optimized interface for the iPad, other web enabled tablets and smartphones, is focused on ease of use for the CRM user on the move.
Addresses agility and personalization gaps that exist in competitive offerings.
CAMBRIDGE, Mass. – June 18, 2012 – Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and a leader in Customer Relationship Management (CRM), today announced major new capabilities in its Sales Force Automation solution. Pega Sales Force Automation™ (Pega SFA) exceeds traditional SFA functions by optimizing complex and challenging sales processes. Unlike competitive software, Pegasystems gives sophisticated organizations the ability to tailor processes for different lines of business, territories, products and customer segments. Pega’s CRM solutions – SFA, marketing and customer service – are based on its award-winning unified platform that includes process and case management. All solutions are offered on the cloud, on-premise and in hybrid deployments.
High-Profile Tech Executive Brings Invaluable Experience to Revenue Performance Management Industry
June 19, 2012 Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced that Tom Reilly, former CEO of ArcSight, an HP company, has joined Eloqua’s Board of Directors. Mr. Reilly brings years of experience leading a number of highly respected Silicon Valley brands.
“Eloqua has proven itself a leader in the SaaS industry,” said Mr. Reilly. “The company is changing the way businesses approach sales and marketing, turning predictability and return on investment into more than just buzzwords. It’s an exciting time to be working with Eloqua, and I’m happy to join its board.”
