Connecting Every Channel of Advertising into One Unified Platform
NEW YORK, Mar 21, 2012 (BUSINESS WIRE) -- Integrate, the award-winning, multi-channel performance marketing technology and solutions provider, has closed an $11 million growth equity investment from Comcast Ventures and Liberty Global. Existing Integrate investor Foundry Group also participated in the round. The Series B financing will help drive the next phase of product development and also get the company closer to their goal of connecting every channel of advertising into one unified platform.
Integrate addresses the reality that audiences are more fragmented and new media is becoming more measurable, effectively shifting the $280 billion advertising market from a disconnected-channel model to an interconnected-performance model. Integrate advertisers leverage ad optimization and audience analysis data to plan, launch, track, analyze ROI and optimize performance-advertising campaigns across both online and offline channels.