Momentum. There’s nothing like it. By leveraging the force of success, you can accelerate the drive forward. And that’s exactly what DataXu is doing as it continues to invent the future of digital marketing. Today, we are pleased to announce that DataXu has hired Geoff Dodge as Executive Vice President of Sales and Marketing.
The addition of Geoff to our senior management team is a sign of our continued momentum and expected growth trajectory. As we drive forward and expand globally, Geoff will be responsible for DataXu’s sales and marketing strategies, and go-to-market plans for DX3 – our enterprise digital marketing management platform (the #1 ranked DSP offering in the “The Forrester Wave™: Demand-Side Platforms, Q4 2011” ).
DataXu has worked hard to create solutions that transform how the enterprises manage their digital marketing efforts to meet their business objectives. We help them cut through the complexity to deliver what they really need: turn the data into consumer insights, and those insights into immediate and intelligent action, and in turn, boost ROI. In short, we simplify the complex and make it active, so companies can leverage it to drive sales and profit.
Fortunately, Geoff fully understands the needs of enterprise organizations. He comes to DataXu from enterprise CRM software powerhouse Salesforce.com , where he was Senior Vice President of Sales. During his tenure there, he was instrumental in growing Software as a Service (SaaS) solutions for the largest media and communications companies in the United States. Prior to that, Dodge served in a number of leadership roles in the media industry, including Senior Vice President and Publisher of BusinessWeek .
Today we also announced the appointment of co-founder Bruce Journey to Managing Director of International . As the first and only truly global demand side platform (DSP), DataXu provides local service and superior results for brands across more than 60 countries. In his new role, Bruce will continue DataXu’s rapid international expansion, and take digital marketing management to global scale.
Given Geoff’s experience and success in both media as well as enterprise software solutions, Geoff is an ideal fit for DataXu. We fully expect that Geoff and Bruce will capitalize on the momentum DataXu has achieved to create even more success, and prove to be a driving force behind our continued growth as we move forward.