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Pardot , the small business-focused cloud-based software provider, has earned top accolades in a high profile report on the marketing automation industry from one of the world’s most reputable industry analyst firms, following on from its most successful year on record.
Gleanster , an international organization which specializes in sales and marketing software technology research, recently announced Pardot as the “Best” cloud-based marketing automation software provider in terms of Overall Value and Ease of Deployment.
David Raab, author of the report Gleansight: Marketing Automation, December 2011, emphasized the importance of marketing automation software in a press release, stating:
“Business marketing has changed radically in recent years. As buyers do more research on the Internet, they interact with sales people less often and later in the selection process. This has made marketers increasingly responsible for attracting new customers and providing them with information. At the same time, marketers face pressures to deploy new techniques, control costs, and prove out the value of their efforts.”
“Marketing automation software helps to meet these challenges, replacing separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management, reporting and other core components with one solution that streamlines marketing processes and shares data.”
Raab and his team carried out an in-depth assessment of the marketing automation software solutions landscape in compiling the report, before ranking providers according to grades in four categories. The survey comprised of responses from genuine users with hands on experience of the various software tools assessed in the report.
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