SLM Industry News

Nimble is Joined by Salesforce Director of Mobile Products Jason McDowall

Former Director of Product, Mobile for Salesforce.com to Lead Expansion of Nimble Product Strategy
Santa Monica, CA – Jan. 23, 2012 – Nimble, the award-winning social business platform, today announced that Jason McDowall, a recognized expert in mobile software development, has joined the Nimble team as Director of Product. Formerly Director of Product Management, Mobile for Salesforce.com, McDowall will lead the expansion of the Nimble platform and its mobile strategy.

2nd Annual Content Marketing Retreat Sponsored by Manticore

President of Manticore Technology Will Discuss Strategies for Using Marketing Automation in Content Marketing and Lead Nurturing

AUSTIN, TX—January 25, 2012—Manticore Technology TM, the trusted provider of easy-to-use, powerful, marketing automation solutions, today announced it will sponsor the 2nd Annual Content Marketing Retreat on January 26-27, 2012. This year's retreat, held at the Langley Center for New Media in Langley, Washington, is focused on the building blocks of content marketing and is designed for experts in a variety of marketing related fields to share valuable insight into the essentials of B2B and B2C marketing.

Patron Technology Wraps Up 2011 With More Than 250 PatronManager CRM Clients

Arts organizations of all sizes are moving from multiple databases and multiple systems to PatronManager CRM.
 
New York, New York (PRWEB) January 25, 2012 Patron Technology ended 2011 on a high note with more than 250 clients for PatronManager CRM , the all-in-one cloud-based system that integrates box office functionality, fundraising, e-mail marketing, and staff collaboration. Since the launching of the system in 2010, small and mid-sized cultural organizations in more than 34 states, Canada, and the U.K. now use PatronManager CRM, and the list continues to grow as organizations realize the power and ease of use of PatronManager CRM.

Pardot Cloud Marketing Automation Software Ranks “Best”

To read the full article By  Mike Wheatley   Click Here.

Pardot , the small business-focused cloud-based software provider, has earned top accolades in a high profile report on the marketing automation industry from one of the world’s most reputable industry analyst firms, following on from its most successful year on record.

Automotive CRM DealerSocket Announces MarketPlace Social

SAN CLEMENTE, Calif., Jan. 24, 2012 -- /PRNewswire/ -- Award-winning auto dealer CRM solution, DealerSocket (DealerSocket.com), announced today the availability of MarketPlace Social, one of eight tools under the DealerSocket MarketPlace umbrella. MarketPlace Social features customizable options and allows dealers to proactively solicit positive ratings for social media rating sites, such as Yelp, Google and DealerRater. MarketPlace Social automatically sends a thank you email with a survey link to sold or service customers. Customers who respond positively receive an email with links to online reputation sites of the dealer's choice requesting the customer to post a review. If a customer responds negatively to the survey, the dealer is immediately notified. MarketPlace Social can be used with DealerSocket CRM or as a stand-alone addition to a pre-existing CRM.

TreeHouse Interactive Announces First Partner Relationship Management (PRM) for Microsoft Dynamics CRM Users

Reseller View(TM) Gives Microsoft Dynamics CRM Users New Capabilities for Integrating Channel Efforts into Their CRM

SALT LAKE CITY, Jan 24, 2012 (BUSINESS WIRE) -- TreeHouse Interactive(TM) ( www.treehousei.com  ), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced the release of its Reseller View(TM) PRM system for Microsoft Dynamics CRM. The new integrated offering puts enterprise-class partner management capabilities in the hands of Microsoft Dynamics CRM users for the first time.
Reseller View is the most complete PRM solution available, offering a password protected enterprise-class web portal that can be customized to include any navigation desired and match any corporate branding guidelines including a company-branded URL. Its unmatched feature set automates partner on-boarding and enables partner information to flow seamlessly between Dynamics CRM and Reseller View. Once in the system, partners can register opportunities or receive leads directly from Microsoft Dynamics CRM while logged into the Reseller View portal. Some of the available features include: deal registration, lead distribution, automated training and certification, partner marketing enablement, automated contract management, MDF/co-op management, automated partner on-boarding, partner locator, advanced document management, and partner marketing automation.

Digital Marketers from Around the World Gather in Southern California for Online Marketing Summit

Pandora, LinkedIn, Cisco & More to Keynote at Leading Digital Marketing Event; First Time Expo Features Leading Online Marketing Solutions from Companies Driving Growth & Innovation
SAN FRANCISCO, Jan. 23, 2012 /PRNewswire/ -- Online Marketing Summit, produced by UBM TechWeb, introduces a conference lineup of speakers from global companies like Cisco, Dish Network, HP and SAP, who will present worldwide perspectives an all aspects of online marketing.  As the industry's premier event and only conference covering all digital marketing disciplines, Online Marketing Summit also announces new program elements and the addition of Pandora's Heidi Browning, Senior VP of Strategic Solutions, to the keynote lineup.  Online marketers will come together in San Diego, February 6-9, 2012 at the Hilton San Diego Bayfront. For more information visit: http://www.onlinemarketingsummit.com/ .

LeadMaster’s Lead Management / Marketing Automation / CRM Solution Included in Tech Data’s StreamOne™ Solutions Store

Roswell, GA (PRWEB) January 23, 2012 LeadMaster, a leading provider of cloud computing solutions for CRM, Sales Lead Management, Marketing Automation and Sales Force Automation today announced an agreement with Tech Data Corporation (NASDAQ: TECD), one of the world’s largest wholesale distributors of technology products. With this agreement in place, the LeadMaster family of solutions will be distributed through Tech Data’s worldwide network of over 60,000 value added resellers (VARs).

Sanoma Oyj : Jouni Mulari appointed Director, Customer Relationship Management at Sanoma Magazines

01/23/2012 | 05:44am Jouni Mulari (40) will take up the position of Director, Customer Relationship Management at Finland's leading magazine publisher, Sanoma Magazines, and join the company's Management Group, as of 3 February - with overall responsibility for consumer sales, including both sales channels and customer service.
 
Prior to joining Sanoma Magazines, Jouni Mulari was Director, S Customer Service at leading retailer, the S Group, and previously served in similar positions at Vattenfall and Welho.

The History of Disruptive Innovations in B2B Marketing Illustrated by Eloqua and JESS3

Release of Eloqua Engage for the iPad Aligns Four Disruptive Innovations

Eloqua , the leading provider of on-demand Revenue Performance Management  solutions, and data visualization firm, JESS3 , announced the release of “The History of Disruptive Innovations in B2B Marketing ,” outlining innovations in communications, business processes, hardware, the Web and social that have shaken up the B2B industry. Simultaneously, Eloqua announced the availability of Eloqua Engage for iPad , a new app that brings together four of the most game-changing innovations for B2B marketers and sales professionals.